Project Jeollabuk-do Culinary Conference and Tour Development
Client Jeollabuk-do Provincial Government
Category Concept planning, Expert curation, Culinary tour design, Program coordination, Sustainable culinary tourism strategy development, Media promotion
Location Jeollabuk-do, South Korea
Period 2023
Organized the "Jeollabuk-do Culinary Conference" to redefine the region’s gastronomic identity by integrating food culture, humanities, and tourism through a global perspective.
Curated expert lectures, culinary tours, and immersive programs to discover Jeollabuk-do’s terroir-based assets, proposing new strategies for sustainable culinary tourism aligned with international standards.
Project Gunsan Carbon Neutral Experience Farm Consulting
Client Gunsan Agricultural Technology Center
Category Concept planning, Sustainable agriculture education program development, Carbon-neutral tourism route design, Rural tourism marketing, Farmer training
Location Gunsan, South Korea
Period 2022
Designed a "Carbon Neutral Experience Farm" model in Gunsan, integrating agricultural education, carbon reduction practices, and rural tourism to address climate change through community-based initiatives. Developed educational programs, tourism routes, and marketing strategies to promote sustainable farming, enabling visitors to actively participate in carbon-neutral experiences while revitalizing rural areas.
Project Imsil Cheese House Experiential Café Launch and Online Marketing
Client Imsil Cheese Cluster Project Group
Category Brand redesign, Experiential café concept development, Mobile commerce platform building, Live commerce marketing, Collaborative consumer campaigns, New product development
Location Imsil, South Korea
Period 2020–2021
Rebranded "Imsil Cheese," Korea’s first local cheese brand, by launching the "Imsil Cheese House" — an experiential café and retail platform targeting a new generation of consumers. Developed a comprehensive marketing strategy combining mobile commerce, live streaming, brand storytelling, and collaborative campaigns, revitalizing Imsil’s dairy heritage with contemporary consumer engagement models.
Project Gochang Table Culinary Branding and Tourism Development
Client Gochang County Government
Category Concept planning, Culinary storytelling, Menu development, Brand design, Culinary tourism route design, Media promotion
Location Gochang, South Korea
Period 2019–2020
Developed the "Gochang Table" brand to showcase the rich agricultural, marine, and cultural heritage of Gochang, a UNESCO-designated biosphere reserve and world heritage site. Curated terroir-driven storytelling, menu development, culinary tourism routes, and brand design, positioning Gochang as an authentic gastronomic destination rooted in its pristine natural resources and ancient cultural legacy.
Project Taste of Gunsan Lees Pickle Premiumization Project
Client Gunsan City Government
Category Concept planning, Culinary heritage storytelling, Producer training and organization, Brand redesign, Online store and e-commerce development, Media promotion
Location Gunsan, South Korea
Period 2021–2022
Revitalized "Gunsan Lees Pickle," a traditional Korean pickled product made from sake lees, preserving its culinary heritage while adapting it to modern market trends. Conducted storytelling development, producer training, brand redesign, and e-commerce platform creation, positioning Gunsan’s unique fermentation culture as a valuable and marketable regional asset.
Project Taste of Gunsan Culinary Tourism Content Development
Client Gunsan Agricultural Technology Center
Category Concept planning, Culinary content development, Tourism route design, Storytelling and visual content creation, Brand design, Tourism operator training
Location Gunsan, South Korea
Period 2019
Developed the "Taste of Gunsan" project to rebrand Gunsan as a culinary tourism destination rooted in its rich agricultural and maritime heritage. Created terroir-based storytelling around rice, barley, confectionery, bakery, and local dining, designed immersive food tourism routes, and enhanced Gunsan’s identity as Korea’s premier culinary heritage city with a future-oriented global vision.
Project Space MA Rural Co-working and Local Branding Hub
Client Andong Yam Sixth-Industry Project Group
Category Concept planning, Agro-industrial branding, Co-working hub design and operation, Local specialty product sourcing, Experiential tourism program development, Brand marketing, Entrepreneurial support ecosystem building
Location Andong, South Korea
Period 2018
Designed and developed "Space MA," Korea’s first rural co-working hub integrated with agricultural branding, highlighting Andong’s identity as the nation’s leading yam-producing region. Built a new ecosystem combining local specialty promotion, entrepreneurial incubation, experiential tourism, and modern reinterpretation of traditional culture, achieving outstanding results in rural revitalization and agro-industrial innovation.
Project I Am Eco Agriculture Campaign
Client Korea Agency of Education, Promotion and Information Service in Food, Agriculture, Forestry and Fisheries (EPIS)
Category Concept planning, Eco-agriculture storytelling, Digital media marketing, B2B and B2C partnership coordination, Seasonal event planning, Media production
Location Nationwide (South Korea)
Period 2017
Led the "I Am Eco Agriculture" campaign to promote the consumption of eco-friendly agricultural products among the millennial generation, using emotional storytelling and digital media strategies. Developed content highlighting sustainable farming practices and local producers, launched innovative marketing campaigns across social media platforms, and collaborated with brands like Season’s Table to integrate eco-friendly values into food experiences.
Project Bau Farmer’s Mall Local Food Hub Development
Client Daegwallyeong Horticultural Agricultural Cooperative
Category Concept planning, Space design and operation planning, Local food product sourcing, Café and menu development, Brand design and merchandising, Culinary experience program development, Media promotion
Location Daegwallyeong, Gangwon Province, South Korea
Period 2017
Planned and developed the "Bau Farmer’s Mall" by transforming an old agricultural cooperative building into Korea’s first rural co-working and local food hub. Curated a full ecosystem combining local produce retail, farm-to-table cafés, culinary experiences, and regional storytelling, showcasing Gangwon’s highland agriculture and revitalizing the local community ahead of the 2018 PyeongChang Winter Olympics.
Project Gangwon Kimchinary Highland Cabbage Tourism Development
Client Gangneung-Pyeongchang Highland Cabbage Sixth-Industry Cooperative
Category Concept planning, Regional resource discovery, Global content production, Culinary tourism route development, Inbound tourism program design, Operator training and education
Location Gangwon Province, South Korea
Period 2016–2018
Developed the "Gangwon Kimchinary" project to promote the highland napa cabbage (gaolyeongji baechu) culture of Gangwon Province, integrating agriculture, local heritage, and culinary tourism. Designed terroir-driven tourism experiences connecting farming culture, kimchi heritage, and rural lifestyle, positioning Gangwon as Korea’s authentic mountain food destination for global travelers ahead of the 2018 PyeongChang Winter Olympics.
Project Gunsan Barley Culinary Tourism Content Development
Client Gunsan Agricultural Technology Center
Category Concept planning, Culinary content development, Tourism route design, Media production, Influencer and consumer fam tours, Brand promotion
Location Gunsan, South Korea
Period 2014–2015
Developed culinary tourism content to reposition "Gunsan" as a premium agricultural and gastronomic destination, highlighting its heritage in barley cultivation and food processing. Created a terroir-based storytelling route integrating rice, barley, traditional confectionery, bakery, and local dining experiences, strengthening Gunsan’s regional brand identity beyond its modern industrial image.
Project Gochang Eel Culinary District Revitalization Consulting
Client Gochang County Government
Category Concept planning, Culinary storytelling, Service quality enhancement training, Culinary tourism route development, Media promotion
Location Gochang, South Korea
Period 2015–2016
Provided consulting for revitalizing the "Gochang Eel Culinary District," leveraging Gochang’s heritage as the birthplace of Korea’s traditional grilled eel culture. Enhanced competitiveness through service quality improvement, storytelling development, culinary tourism route planning, and media promotion, establishing Gochang as a premier destination for regional food tourism rooted in authentic local traditions.
Project Jangsu Red Food Sixth-Industry Branding and Promotion
Client Jangsu Dream Cooperative
Category Concept planning, Brand redesign, Producer education, Media promotion, Sales channel development, Urban pop-up event operation, Culinary tour program development
Location Jangsu, South Korea
Period 2014–2015
Developed and promoted the "Jangsu Red Food" brand, highlighting the unique terroir and premium agricultural products of Jangsu, South Korea. Provided strategic consulting for product storytelling, branding, media marketing, and urban pop-up events, elevating Jangsu’s apple and omija (schisandra berry) specialties as high-value regional resources akin to globally recognized local brands.
Project Andong Yam Culinary Conference Tour
Client Andong Yam Convergence Project Group
Category Concept planning, On-site curation, Culinary tour operation, Professional coordination, Media promotion
Location Andong, South Korea
Period 2015
Planned and executed the "Andong Yam Culinary Conference Tour" to promote the regional identity and high-value potential of Andong, Korea’s leading yam-producing region. Integrated agriculture, food culture, and local heritage through curated tours and professional conferences, positioning Andong’s premium yam products as a signature agricultural resource comparable to global terroir-based specialties.
